Are You Beaming?
Kenneth Cole New York Stores Feature Special Promotions
on hi beam Stations
for Palm Handheld Users in July
NEW YORK, TECHX, Jun. 26 -For the first time, shoppers at Kenneth Cole
stores will be able to receive promotions beamed directly to their Palm
handhelds. Palm Inc., the leading provider of handheld computers, and
TelMeMor-e, an innovator of point of sale interactive marketing solutions,
are installing hi beam beaming stations in Kenneth Cole New York in
Manhattan, Chicago and Las Vegas and offering special discounts from
July 8th - August 8th.
The new hi beam stations feature custom applications like
a Kenneth Cole store locator and time-sensitive merchandise discounts.
With more than 17 million Palm branded handhelds sold worldwide, beaming
stations continue to grow in popularity and appear at events and locations
around the world. Earlier this year, attendees used their Palm handhelds
at the Fall Fashion Awards to download the event schedule, at the Tribeca
Film Festival to download the film guide, at the Whitney Museum to download
"Tap," the latest in digital art, and all season at San Francisco's
Pac Bell Park to receive baseball player statistics.
How It Works
Let your feet do the walking (to a Kenneth Cole New York store) and
your Palm handheld do the pointing (at a Kenneth Cole New York store
window). Aim your Palm handheld at the hi beam stations located in a
store window and in seconds you will have downloaded exclusive promotions
and give-aways for Kenneth Cole clothing and accessories.
Through hi beam , the Palm handheld will essentially act
as a shopping tool, creating a "digital dialogue" between
the Kenneth Cole stores and the customer.
Kenneth Cole Promotions
Four weeks of special offers ease those last minute purchases on the
way to the beach or before you go out on a big date. The first 50 customers
who use the hi beam stations in Kenneth Cole New York stores will also
receive a Palm handheld leather case cover valued at $99. Enter a raffle
at a Kenneth Cole store to win a free Palm m515 color handheld valued
at $399. A stylish marriage of form and function, the Palm m515 handheld
is perfect for today's tech-savvy professional. Whether you're managing
contacts or your calendar, composing email or a Word-compatible doc,
you'll get brilliant color, simplicity and sophistication in one ultra-slim
design.
Among the weekly offers:
July 8-14 Enter to win $500 wardrobe & 2 tix to KC fashion show
July 15-21 Get $25 off purchases of $100 of more
July 22-28 Enter to win a Palm handheld & case
July 29-Aug 8 First Come, First Serve- First 50 people get a free gift
Kenneth Cole New York Store Locations
Manhattan:
- 353 Columbus Avenue
- 95 Fifth Avenue
- Grand Central Terminal
- Rockefeller Center
- 597 Broadway
Chicago:
" 540 North Michigan Avenue
Las Vegas:
- Forum Shoppes at Ceasars
- The Grand Canal Shoppes at the Venetian
"Palm handheld technology is changing the way people buy the things
they need. The shopping experience is becoming more transparent and
interactive," said Ken Wirt, senior vice president of marketing
at Palm, Inc. "This new promotion at Kenneth Cole New York stores
shows how Palm handhelds can be a dynamic and fun way for retailers
to communicate with customers."
About Kenneth Cole Productions
Kenneth Cole Productions is a designer, marketer, wholesaler and retailer
of branded apparel and accessories for the fashion-conscious professional.
The Company's nationally recognized brands include: Kenneth Cole New
York, Reaction Kenneth Cole and Unlisted. Kenneth Cole Productions currently
owns and operates 79 retail stores across the country with worldwide
distribution in Europe, Asia and Latin America. They currently offer
women's and men's apparel, accessories and footwear. Kenneth Cole Productions
will be launching a fragrance and boys wear as well as opening two stores
in London for fall 2002.
In Fall 2003 Kenneth Cole Productions will celebrate the company's 20th
anniversary.
About Palm, Inc.
Palm, Inc. is a pioneer in the field of mobile and wireless Internet
solutions and a leading provider of handheld computers, according to
IDC (2001). Based on the Palm OS(R) platform, Palm's handheld solutions
allow people to carry and access their most critical information wherever
they go. Palm(TM) handhelds address the needs of individuals, enterprises
and educational institutions by offering the foundation for thousands
of application solutions. Palm stock is traded on the Nasdaq national
market under the symbol PALM. More information is available at http://www.palm.com.
About TelMeMor-e
TelMeMor-e, Inc., is a point of sale interactive marketing company that
streamlines shopping, dining and entertainment experiences for consumers
with mobile handsets. The New York City-based company's flagship product,
hi beam™, helps brands nurture a "digital dialogue" with
consumers - engaging them in the physical store and following through
via the Internet. TelMeMor-e's products are changing direct-to-consumer
marketing by leveraging consumers' ever-increasing adoption of mobile
handheld devices. More information is available at http://www.myhibeam.com
# # #
Palm OS is a registered trademark and Palm is a trademark of Palm, Inc.
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