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Are You Beaming?

Kenneth Cole New York Stores Feature Special Promotions on hi beam Stations
for Palm Handheld Users in July
NEW YORK, TECHX, Jun. 26 -For the first time, shoppers at Kenneth Cole stores will be able to receive promotions beamed directly to their Palm handhelds. Palm Inc., the leading provider of handheld computers, and TelMeMor-e, an innovator of point of sale interactive marketing solutions, are installing hi beam beaming stations in Kenneth Cole New York in Manhattan, Chicago and Las Vegas and offering special discounts from July 8th - August 8th.

The new hi beam stations feature custom applications like a Kenneth Cole store locator and time-sensitive merchandise discounts. With more than 17 million Palm branded handhelds sold worldwide, beaming stations continue to grow in popularity and appear at events and locations around the world. Earlier this year, attendees used their Palm handhelds at the Fall Fashion Awards to download the event schedule, at the Tribeca Film Festival to download the film guide, at the Whitney Museum to download "Tap," the latest in digital art, and all season at San Francisco's Pac Bell Park to receive baseball player statistics.

How It Works
Let your feet do the walking (to a Kenneth Cole New York store) and your Palm handheld do the pointing (at a Kenneth Cole New York store window). Aim your Palm handheld at the hi beam stations located in a store window and in seconds you will have downloaded exclusive promotions and give-aways for Kenneth Cole clothing and accessories.

Through hi beam , the Palm handheld will essentially act as a shopping tool, creating a "digital dialogue" between the Kenneth Cole stores and the customer.
Kenneth Cole Promotions
Four weeks of special offers ease those last minute purchases on the way to the beach or before you go out on a big date. The first 50 customers who use the hi beam stations in Kenneth Cole New York stores will also receive a Palm handheld leather case cover valued at $99. Enter a raffle at a Kenneth Cole store to win a free Palm m515 color handheld valued at $399. A stylish marriage of form and function, the Palm m515 handheld is perfect for today's tech-savvy professional. Whether you're managing contacts or your calendar, composing email or a Word-compatible doc, you'll get brilliant color, simplicity and sophistication in one ultra-slim design.

Among the weekly offers:
July 8-14 Enter to win $500 wardrobe & 2 tix to KC fashion show
July 15-21 Get $25 off purchases of $100 of more
July 22-28 Enter to win a Palm handheld & case
July 29-Aug 8 First Come, First Serve- First 50 people get a free gift

Kenneth Cole New York Store Locations
- 353 Columbus Avenue
- 95 Fifth Avenue
- Grand Central Terminal
- Rockefeller Center
- 597 Broadway
" 540 North Michigan Avenue
Las Vegas:
- Forum Shoppes at Ceasars
- The Grand Canal Shoppes at the Venetian
"Palm handheld technology is changing the way people buy the things they need. The shopping experience is becoming more transparent and interactive," said Ken Wirt, senior vice president of marketing at Palm, Inc. "This new promotion at Kenneth Cole New York stores shows how Palm handhelds can be a dynamic and fun way for retailers to communicate with customers."

About Kenneth Cole Productions
Kenneth Cole Productions is a designer, marketer, wholesaler and retailer of branded apparel and accessories for the fashion-conscious professional. The Company's nationally recognized brands include: Kenneth Cole New York, Reaction Kenneth Cole and Unlisted. Kenneth Cole Productions currently owns and operates 79 retail stores across the country with worldwide distribution in Europe, Asia and Latin America. They currently offer women's and men's apparel, accessories and footwear. Kenneth Cole Productions will be launching a fragrance and boys wear as well as opening two stores in London for fall 2002.
In Fall 2003 Kenneth Cole Productions will celebrate the company's 20th anniversary.

About Palm, Inc.
Palm, Inc. is a pioneer in the field of mobile and wireless Internet solutions and a leading provider of handheld computers, according to IDC (2001). Based on the Palm OS(R) platform, Palm's handheld solutions allow people to carry and access their most critical information wherever they go. Palm(TM) handhelds address the needs of individuals, enterprises and educational institutions by offering the foundation for thousands of application solutions. Palm stock is traded on the Nasdaq national market under the symbol PALM. More information is available at http://www.palm.com.
About TelMeMor-e
TelMeMor-e, Inc., is a point of sale interactive marketing company that streamlines shopping, dining and entertainment experiences for consumers with mobile handsets. The New York City-based company's flagship product, hi beam™, helps brands nurture a "digital dialogue" with consumers - engaging them in the physical store and following through via the Internet. TelMeMor-e's products are changing direct-to-consumer marketing by leveraging consumers' ever-increasing adoption of mobile handheld devices. More information is available at http://www.myhibeam.com
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Palm OS is a registered trademark and Palm is a trademark of Palm, Inc.